Acxiom Digital Current Articles http://blog.acxiomdigital.com/news/ en-us Copyright 2008 Wed, 25 Jun 2008 15:51:36 -0800 http://www.sixapart.com/movabletype/?v=3.2 http://blogs.law.harvard.edu/tech/rss DMNews - Condé Nast taps Acxiom for integrated marketing Condé Nast taps Acxiom for integrated marketing

“Condé Nast is really taking a concept that is widely talked about in the business — the notion of integrating communications across media — and turning it into reality,” noted Tim Suther, SVP of digital marketing services for Acxiom.

]]> http://blog.acxiomdigital.com/news/2008/06/dmnews.html http://blog.acxiomdigital.com/news/2008/06/dmnews.html 2008 Wed, 25 Jun 2008 15:51:36 -0800 iMedia Connection: Know your customer at every stage of interaction iMedia Connection: Know your customer at every stage of interaction

"When it comes to integrated campaigns, the real challenge isn't breaking down the silos, it's keeping track of your customers."
Byline by Chris Marriott, GM Acxiom Digital Marketing Services ]]> http://blog.acxiomdigital.com/news/2008/06/imedia_connection_know_your_cu.html http://blog.acxiomdigital.com/news/2008/06/imedia_connection_know_your_cu.html 2008 Mon, 09 Jun 2008 10:41:44 -0800 US Insurance News: Acxiom Named in Advertising Age’s Top 50 US Insurance News: Acxiom Named in Advertising Age’s Top 50

Advertising Age placed Acxiom’s digital marketing services as number 21 in the Top U.S. Digital Agencies. ]]> http://blog.acxiomdigital.com/news/2008/05/us_insurance_news_acxiom_named.html http://blog.acxiomdigital.com/news/2008/05/us_insurance_news_acxiom_named.html 2008 Mon, 26 May 2008 14:12:36 -0800 eMarketer: Faithful E-Mail Remains Tactic of Choice eMarketer: Faithful E-Mail Remains Tactic of Choice

eMarketer spoke with Jared Reitzin, CEO of MobileStorm, about how marketers use e-mail now, how it is evolving and how the economy is affecting digital marketing. ]]> http://blog.acxiomdigital.com/news/2008/05/emarketer_faithful_email_remai.html http://blog.acxiomdigital.com/news/2008/05/emarketer_faithful_email_remai.html 2008 Fri, 23 May 2008 10:31:26 -0800 DM News: The how and why of integrating e-mail across channels DM News: The how and why of integrating e-mail across channels

"More marketers than ever are mastering the challenges of optimizing campaigns in each online channel, from search to Web sites to e-mail. So now they're beginning to ask why they can't coordinate and optimize campaigns across multiple channels, on and offline?"
Byline by Michael Gorman, SVP Acxiom Digital Marketing Services, Search and Acquisition]]> http://blog.acxiomdigital.com/news/2008/05/dm_news_the_how_and_why_of_int.html http://blog.acxiomdigital.com/news/2008/05/dm_news_the_how_and_why_of_int.html 2008 Tue, 13 May 2008 10:15:20 -0800 iMedia Connection: Email is not digital direct mail iMedia Connection: Email is not digital direct mail

Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.]]> http://blog.acxiomdigital.com/news/2008/05/imedia_connection_email_is_not_1.html http://blog.acxiomdigital.com/news/2008/05/imedia_connection_email_is_not_1.html 2008 Tue, 13 May 2008 08:00:46 -0800 AdTech Awards: Acxiom Digital client wins "Best Email Marketing Campaign" Ad:Tech Awards: Acxiom Digital client wins "Best Email Marketing Campaign"

2008 LIMELIGHT AWARD WINNERS
Best Email Marketing Campaign, Sun APAC Re-engagement ]]> http://blog.acxiomdigital.com/news/2008/04/adtech_awards_acxiom_digital_c.html http://blog.acxiomdigital.com/news/2008/04/adtech_awards_acxiom_digital_c.html 2008 Tue, 15 Apr 2008 08:53:55 -0800 iMedia Connection: Metrics: your mileage may vary iMedia Connection: Metrics: your mileage may vary

When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.]]> http://blog.acxiomdigital.com/news/2008/04/imedia_connection_metrics_your_1.html http://blog.acxiomdigital.com/news/2008/04/imedia_connection_metrics_your_1.html 2008 Tue, 08 Apr 2008 08:03:42 -0800 WebAwards: Four "Best" awards for Acxiom Digital clients in the Internet Advertising Awards 2008 WebAwards: Four "Best" awards for Acxiom Digital clients in the Internet Advertising Awards 2008

2008 Kaiser Permanente Thrive Mosaic: - Best Health Care Online ad
2008 Kaiser Permanente Thrive: Coffee - Best Health Care Online campaign
2008 GatewayOne E-mail Teaser - Best Computer: Hardware Email message
2008 Sun APAC Re-Engagement - Best Information Services Email message campaign ]]> http://blog.acxiomdigital.com/news/2008/03/webawards_four_best_awards_for.html http://blog.acxiomdigital.com/news/2008/03/webawards_four_best_awards_for.html 2008 Mon, 31 Mar 2008 11:08:51 -0800 iMedia Connection: Use the recession to your advantage iMedia Connection: Use the recession to your advantage

Learn from Goodyear Tire how to stay ahead of the curve by marketing during a recession, and keep these three pointers in mind as you launch marketing campaigns over the months ahead.]]> http://blog.acxiomdigital.com/news/2008/03/imedia_connection_use_the_rece_1.html http://blog.acxiomdigital.com/news/2008/03/imedia_connection_use_the_rece_1.html 2008 Tue, 11 Mar 2008 08:05:56 -0800 DMNews: JupiterResearch evaluates ESPs in Email Buyers Guide DMNews: JupiterResearch evaluates ESPs in Email Buyers Guide]]> http://blog.acxiomdigital.com/news/2008/03/dmnews_jupiterresearch_evaluat.html http://blog.acxiomdigital.com/news/2008/03/dmnews_jupiterresearch_evaluat.html 2008 Sat, 08 Mar 2008 08:47:30 -0800 Marketing Sherpa: Email Marketing Award Winners 2008 Marketing Sherpa: Email Marketing Award Winners 2008

Acxiom Digital client wins "Gold" award for Best B2B Email Campaign]]> http://blog.acxiomdigital.com/news/2008/03/marketing_sherpa_email_marketi.html http://blog.acxiomdigital.com/news/2008/03/marketing_sherpa_email_marketi.html 2008 Thu, 06 Mar 2008 08:48:56 -0800 DMNews: Measuring Web site effectiveness, charging for webinars and improving e-mail marketing tactics DMNews: Measuring Web site effectiveness, charging for webinars and improving e-mail marketing tactics]]> http://blog.acxiomdigital.com/news/2008/02/dmnews_measuring_web_site_effe.html http://blog.acxiomdigital.com/news/2008/02/dmnews_measuring_web_site_effe.html 2008 Mon, 18 Feb 2008 08:40:54 -0800 iMedia Connection: Make your email strategy Facebook-friendly iMedia Connection: Make your email strategy Facebook-friendly

With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies. http://blog.acxiomdigital.com/news/2008/02/imedia_connection_make_your_em.html http://blog.acxiomdigital.com/news/2008/02/imedia_connection_make_your_em.html 2008 Wed, 06 Feb 2008 08:08:19 -0800 Biz Report: Acxiom Offers Authentication for Email Biz Report: Acxiom Offers Authentication for Email]]> http://blog.acxiomdigital.com/news/2008/01/biz_report_acxiom_offers_authe.html http://blog.acxiomdigital.com/news/2008/01/biz_report_acxiom_offers_authe.html 2008 Thu, 17 Jan 2008 12:51:50 -0800