April 27 , 2005
San Mateo, California

Digital Impact Launches Transactional Email
Breakthrough Email Service Enables Marketers to Transform Transactional Emails into Powerful Marketing Channel and Revenue Stream

SAN MATEO, Calif. – (BUSINESS WIRE) – April 27, 2005 – Digital Impact (Nasdaq:DIGI - News), a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced the availability of Transactional Email (or Message Effect), a new email service that releases the previously untapped potential of transactional email. Digital Impact's Message Effect enables marketers to transform their currently mundane purchase confirmations, shipping notifications and other service emails into high performing customer communications that reinforce brand value, increase sales, and improve customer service.

"At Digital Impact we are continuously working to create solutions and services that will help marketers provide an integrated, high value customer experience," said William Park, chairman and CEO of Digital Impact. "Launching Message Effect reflects our commitment to deliver innovative, industry-leading solutions that help marketers communicate with their customers throughout the entire lifecycle."

The great power of transactional emails derives from their importance. Recipients value the information they provide and actively anticipate their arrival. Once they arrive, customers open and read them to confirm purchase information, check shipping dates, find customer service information, etc. Transactional emails are among the last to be deleted by customers and are often re-read multiple times.

Until Message Effect, however, it was very difficult for companies to maximize the value of their transactional messages. Most are sent from cumbersome 'legacy' ecommerce systems in plain text, with no branding, minimal tracking and reporting, and no related customer-specific offers or information. Digital Impact's Message Effect converts plain text to vibrant HTML, inserts customer-specific information and offers, and provides full tracking and reporting. Perhaps more important, the system requires no major changes to a company's existing infrastructure, no storage or replication of confidential information and can be implemented quickly and easily by client IT departments.

For more information about Message Effect visit http://www.acxiomdigital.com/technologies/transactional.asp.

About Acxiom Digital
Acxiom Digital, and Acxiom Company, is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. For more information, visit www.acxiomdigital.com.

Contact:
Text 100 Public Relations
Kerry Hall – 415.593.8462 or Katy Dormer – 415.593.8459
acxiomdigital@text100.com