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Jan 30, 2006 Acxiom Digital, an Acxiom Company, Named a Leader in Latest Report on Email Marketing Service Providers by Leading Independent Research Firm Company Receives Industry's Highest Score for Services and Is Positioned as a Fit for Enterprise Marketers with Advanced Email Marketing Needs Digital Impact, now named Acxiom Digital, a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced that it has been named a "leader" among email service providers in Forrester Research's annual ranking of email marketing service providers ("Leader" is Forrester's highest category). The report entitled "The Forrester Wave: Email Marketing Service Providers, Q4 2005," selected 9 email service providers from an initial field of 41 based on revenue, features and market presence, and then ranked providers across 75 different criteria. Digital Impact was evaluated as a full-service agency most appropriate for marketers with advanced email marketing needs and scored well across categories. The company was the leader in the services category and also received leading scores for its strong market presence and experienced management team. Emphasizing Digital Impact's leadership position, the report states, "Digital Impact excels with enterprise clients who want to outsource their email programs." "Digital Impact has been committed to serving the complex marketing needs of enterprise marketers looking to drive compelling results through their email marketing programs, and we are glad that the Forrester Wave Report validates our leadership position," said Kevin Johnson, General Manager of Digital Impact. "Digital Impact and our parent Acxiom are an obvious first choice for companies that wish to leverage the strategic and analytic services, deliverability and campaign management capabilities of an experienced marketing services provider." Report Methodology: The report selected 9 email marketing service providers from an initial group of 41 based on their revenue, features, and market presence. The 9 were then evaluated against 75 different criteria based on technology demonstrations, review of supporting documentation and in-depth interviews with key executives and reference customers. The criteria were rolled up into three high level categories including current offering (breadth of offering, functionality, technology platform and services), strategy (strength of management team, executive vision, product roadmap, vertical strategy, and cost) and Market Presence (defined as financial viability, internal resources, customers and partners). Each provider was then ranked, in decreasing order of performance, as a Leader, Strong Performer, Contender, or Risky Bet. About Acxiom Digital Contact: |
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