Digital Impact Rebrands as Acxiom® Digital

Acxiom Digital Is Poised to Lead the Next Evolution of Digital Marketing

CHICAGO – April 20, 2006 – Today at MarketingSherpa's Email Marketing Summit 2006, Acxiom® Corporation announced that Digital Impact will now be known as Acxiom Digital. This change in name represents the successful integration of email marketer Digital Impact and its search engine marketing business, MarketLeap, with Acxiom Corporation following last year's acquisition of Digital Impact, Inc. by Acxiom. The company also announced that Kevin H. Johnson, former vice president of products and marketing for Digital Impact will lead Acxiom Digital. William Park, former CEO of Digital Impact, now oversees Acxiom's InfoBase® data business, Acxiom Direct, and Acxiom Digital.

Acxiom Digital's ability to deliver highly targeted, relevant communications on behalf of enterprise marketers is enhanced by Acxiom's world-class data and data services. Acxiom Digital has already added multiple clients across several industries, including transportation, technology, publishing, retail, and financial services. Specific new clients include leading eyewear manufacturer and retailer Luxottica, and leading consumer and business credit management company TrueCredit.

"With the integration of Digital Impact's superior offerings and Acxiom's customer and information management solutions, it was clear that our venture needed a fresh identity to reflect the success of our integration and future direction," said Johnson. "The name Acxiom Digital reflects the positive impact of Acxiom's data and database services on our digital marketing business as well as our ability to expand Acxiom's digital marketing capabilities."

Acxiom Digital will continue to serve as a technology, services and creative partner for all aspects of client digital marketing programs – including personalized email, targeted websites, web advertisements, search engines, RSS and digital direct mail. The Acxiom Digital vision is to "make every communication count," Johnson added. "Acxiom data products like Personicx® will help clients create even better targeted and more relevant messages that generate higher response, and Acxiom customer recognition products like AbiliTec® will help clients measure that response across multiple points of purchase."

Acxiom also announced the expansion of Acxiom Digital's offerings to include broader customer acquisition services. Specifically, Acxiom Digital will apply its search engine and website marketing capabilities to creating a series of high quality prospect acquisition websites. These topic-specific sites will be resources for purchase information and will capture high quality business leads for resale. Acxiom Digital's initial focus is the education industry, and its first website is www.healthcareers.net. Acxiom Digital will next expand to other topics and verticals.

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation
Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com.

Media Contact:
Jonathan Portis
501-342-6284
PR@acxiom.com
GACXM

Acxiom, AbiliTec, InfoBase and Personicx are registered trademarks of Acxiom Corporation