Acxiom® Wins Bronze at 2006 LACP Spotlight Awards

Leading Digital Marketing Firm Recognized in National Awards
For Transactional Messaging Work with Sephora

San Mateo, CA – February 6, 2007 – Acxiom® Corporation, a leading provider of integrated digital marketing solutions for Global 2000 enterprises through its Acxiom Digital business unit, today announced it has been awarded the prestigious Bronze Spotlight award by the League of American Communications Professionals (LACP) in the category of print, e-mail and web communications.

This year Acxiom Digital submitted a "welcome e-mail" for Sephora, the leading retail beauty chain, which proved to be a success with judges – gaining a score of 91 out of a possible 97.

With the help of Acxiom Digital’s technology, Sephora was able to turn a plain, text-based e-mail into a compelling visual representation of the Sephora brand. Sophisticated personalization touches went far beyond inserting the correct name in the salutation and included different graphical images and dynamic content based on the customer profile of each recipient.

More than 900 entries were received for the 2006 Spotlight Awards, comprising communications materials from seven different countries.

"Acxiom Digital’s entry, Sephora Welcome E-mail, proved to be remarkable in light of the tremendous competition," said Christine Kennedy, LACP managing director. "We found the level of creativity exhibited to be superb, supported by excellent message clarity.

"Our belief is that the target audience will find the level of relevance to be excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message," Kennedy added.

Kevin H. Johnson, who leads Acxiom Digital, said the award confirms the company’s unique combination of capabilities. "We combine world-class agency services with enterprise-class technology uniquely capable of converting low-performance confirmation e-mails into high-performance, highly personalized service and marketing communications," Johnson stated. "It’s an honor to be recognized for our work."

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.

About LACP

Established in 2001, League of American Communications Professionals LLC (LACP) is an independent organization that encourages excellence in the practice of communications for all organizations from corporations, small businesses, non-profit organizations, educational institutions and government entities. LACP is broken up into divisions for support, research, membership and awards.

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