Acxiom Digital Designated as an Email “Market Leader” by Leading Analyst Firm

Cited for strong full-service capabilities and enhanced product capabilities in new report - E-mail Service Provider Market Guide, 2008

Foster City, Calif. – Mar. 3, 2008 – Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com) announced today that Acxiom Digital, Inc., a leading provider of integrated digital marketing solutions for Global 2000 enterprises, has been identified as a “Market Leader” by JupiterResearch in its recent report, “E-mail Service Provider Market Guide, 2008.” As one of seven “full-service” companies selected to participate in the report, the company was further noted for its breadth of product offering, company size and revenue growth.

The JupiterResearch report stated that Acxiom Digital is “known for its full-service capabilities” and further expanded on the strategic fit with marketing organizations who manage deployments that are large and international in their nature. Jupiter noted that Acxiom Digital manages programs in more than 40 countries in 20 languages from offices on three continents (North America, Europe, Asia).

Additionally, the report highlighted the company’s success at helping clients drive campaign success through multi-channel targeting capabilities. Through Acxiom’s acquisition of Kefta in 2007, clients can now manage their user experience from an email through to the website. Programs such as on-site targeting and optimization as well as shopping cart abandonment are available today.

“Our organization is uniquely organized to meet the demanding multi-channel marketing needs of the world’s most complex and sophisticated marketers,” said Kevin H. Johnson, Acxiom Digital leader. “It’s gratifying to be recognized by an independent analyst firm. Even though we are email marketing industry founders in our 10th year, we continue to see impressive client and campaign growth and are excited by the prospect of new product innovations and campaign strategy our clients are building with our service teams, every day”

Among other innovations, Acxiom Digital created the 1:1 sensor that has become an industry standard; pioneered and was the first to implement email sender authentication; and was the first email service provider to integrate campaign management with an advanced analytics platform. The company is now setting the standard for multi-channel consumer communication management: across email, mobile, WAP and the Web.

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and integrated mobile messaging. Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.
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