Advertising Age Names Acxiom® Divisions To 2007 Top Agency Lists

Acxiom’s Digital and Direct Marketing Services Recognized as National Industry Leaders

LITTLE ROCK, Ark.—May 20, 2008— Acxiom® Corporation announced today that Acxiom’s digital marketing services for global 2000 enterprises and Acxiom’s direct marketing services were named to Advertising Age’s Top 50 lists in their respective areas as part of the magazine’s 64th annual Agency Report. The list includes rankings of more than 800 advertising, marketing-services and media agencies based on 2007 revenue.

Acxiom’s digital marketing services listed as No. 21 in the rankings of Top U.S. Digital Agencies. Leading the industry standard for multi-channel consumer communication management, Acxiom creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engine optimization and mobile. The company's proprietary IMPACT™ platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing online direct marketing communications.

Acxiom’s direct marketing services listed as No. 42 under Top U.S. Direct Marketing Agencies (listed as “Acxiom Direct Marketing”). A full-service marketing solution offering strategic, analytic, creative and data services, the division works for leading retail banks, investment firms, insurance companies, the travel and entertainment industries as well as other enterprises in various industry sectors nationwide. Acxiom was one of only three newcomers to the direct agencies list for 2007.

“Advertising Age has recognized Acxiom for its success in what this company does best,” said Acxiom CEO and President John Meyer. “Acxiom is in a singular position to maximize information to create results for our clients. We know it’s not only being able to supply the deepest, most innovative data products – it’s also what that data can do, and Acxiom uses its data solutions to maximize marketing performance across multiple industries and applications to support our clients’ ultimate success.”

This recognition comes as part of what seems to be a groundswell of momentum in recent months for Acxiom’s digital marketing services. Fresh from winning an award for a leading technology client campaign at the April ad:tech conference in San Francisco, the group also received a Gold B-to-B Technology award from the MarketingSherpa Email Summit 2008, four Silver ADDY Awards for Interactive Media from the Greater San Francisco Advertising Federation Chapter, and four “Best” awards for client work at the WebAwards Internet Advertising Competition.

The 64th annual Advertising Age Agency Report, published May 5, was produced by the Ad Age DataCenter. The report appeared in Ad Age’s print edition and online at www.AdAge.com.

About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.
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