Condé Nast Selects Acxiom® To Deliver Integrated Digital Marketing Campaigns Acxiom Teams with Publishing Giant to Deliver Integrated, Multi-Channel Marketing Programs LITTLE ROCK, Ark.—June 23 2008— Acxiom® Corporation (Nasdaq: ACXM) today announced it has been selected by Condé Nast Publications to integrate its traditional direct marketing programs with its fast growing digital marketing initiatives, in order to deliver a superior return on marketing investments for the company. Condé Nast has relied on Acxiom, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, for more than a decade to power communications through traditional channels such as direct mail. Extending this trusted relationship, Condé Nast is now able to synchronize relevant digital communications with its enterprise marketing efforts for more than 14 million subscribers of its various publications, which range from Wired to Modern Bride to Glamour. “Acxiom has clearly proven its ability to successfully bridge our major communications channels in an effective, results-driven manner,” said Robert Schroko, vice president, database marketing for Condé Nast. “Acxiom was able to create results that met our sophisticated, often complex, requirements.” Ken Markus, director of marketing for Condé Nast Publications, added, “the company had been searching for a pervasive customer-centric solution that would deliver the right message to the right customer at the right time, regardless of channel. Acxiom will enable the company to accomplish this by bridging its direct marketing communications with online channels such as e-mail.” “Condé Nast is one of the world’s most respected firms, and we are delighted to help achieve their vision of multi-channel marketing,” said Tim Suther, senior vice president, digital marketing services, Acxiom. “We believe that progressive marketers will increasingly embrace an integrated communications strategy as the most effective response to changing consumer behavior and intensifying global competition.”
About Acxiom Corporation Acxiom is a registered trademark of Acxiom Corporation. ### For more information, contact: |
