Sephora Extends Contract With Acxiom For Integrated Digital Marketing Campaigns

Retail giant has seen revenue growth since incorporating tailored, personalized messages into its email communications

LITTLE ROCK, Ark. – June 3, 2008 – Acxiom® Corporation (Nasdaq: ACXM) announced today that specialty beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years.

Acxiom has been working with Sephora since September 2005, providing the technology platform and digital marketing services that power Sephora’s integrated digital marketing communications to millions of e-mail subscribers and loyalty program members, Beauty Insiders. Since it first began working with Acxiom, Sephora has experienced significant lift in its online sales as a direct result of its tailored, interactive communications campaigns.

"Acxiom has proven themselves as an integral extension of our marketing team by helping Sephora communicate with our clients more effectively," said Tiffany Lei, marketing director at Sephora. "We distinguish ourselves with our best-in-class products, leading experts and unique offers. Acxiom’s technology and data enables us to complement the one-on-one store experience by bridging traditional direct marketing principles with the online and email channels that incorporated targeted and relevant content, making it possible to meet the growing needs of our business and client base.”

Acxiom’s proprietary IMPACT technology platform allows Sephora to create personalized email communications for its customers, especially among its growing loyalty program, Beauty Insider. For example, using Acxiom’s dynamic content capabilities, Sephora is able to incorporate more complex rules for segmenting customers based on their beauty profile. The retailer can now tailor product recommendations and special offers based on traits such as eye and hair color, or skin type. One campaign can result in hundreds of unique, personalized variations.

Additionally, Sephora is using Acxiom’s integrated transactional messaging capabilities to create dynamic, feature-rich HTML e-mail communications for shipping confirmations. Prior to implementing the Acxiom platform, these transactional communications were sent as plain text messages, leaving little room for branding, upsell or cross sell opportunities, or reporting capabilities to measure Sephora’s return on investment.

"At Acxiom we strive to help our client’s digital marketing and advertising perform better," said Tim Suther, Acxiom senior vice president, digital marketing services. "By uniquely combining interactive marketing prowess and proprietary technology, we helped Sephora achieve a unique and compelling dialog with its customers. We are delighted to see the success of their strategy."

About Sephora
Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company’s own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 190 stores in the United States and Canada, and the world’s top beauty website, Sephora.com. Sephora Europe has more than 500 stores within 12 countries and has established 30 locations in China. Thanks to Sephora’s recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America’s largest department stores, the beauty authority is now accessible to more clients than ever before.

About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.
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