Acxiom Teams with Publishing Giant to Deliver Integrated, Multi-Channel Marketing Programs

LITTLE ROCK, Ark.—June 23 2008— Acxiom® Corporation (Nasdaq: ACXM) today announced it has been selected by Condé Nast Publications to integrate its traditional direct marketing programs with its fast growing digital marketing initiatives, in order to deliver a superior return on marketing investments for the company.

Condé Nast has relied on Acxiom, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, for more than a decade to power communications through traditional channels such as direct mail. Extending this trusted relationship, Condé Nast is now able to synchronize relevant digital communications with its enterprise marketing efforts for more than 14 million subscribers of its various publications, which range from Wired to Modern Bride to Glamour.

“Acxiom has clearly proven its ability to successfully bridge our major communications channels in an effective, results-driven manner,” said Robert Schroko, vice president, database marketing for Condé Nast. “Acxiom was able to create results that met our sophisticated, often complex, requirements.”

Ken Markus, director of marketing for Condé Nast Publications, added, “the company had been searching for a pervasive customer-centric solution that would deliver the right message to the right customer at the right time, regardless of channel. Acxiom will enable the company to accomplish this by bridging its direct marketing communications with online channels such as e-mail.”

“Condé Nast is one of the world’s most respected firms, and we are delighted to help achieve their vision of multi-channel marketing,” said Tim Suther, senior vice president, digital marketing services, Acxiom. “We believe that progressive marketers will increasingly embrace an integrated communications strategy as the most effective response to changing consumer behavior and intensifying global competition.”

About Condé Nast Publications
Condé Nast Publications, a unit of Advance Publications, includes 26 consumer magazines and their Web sites, CondéNet, the Fairchild Fashion Group, the Condé Nast Media Group, and the Shared Services Centers.

About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com

Acxiom is a registered trademark of Acxiom Corporation.

###

For more information, contact:
Andrea Morrissey
Acxiom Public Relations
(501) 252-0760
GACXM

PersonicX Segments Help Align Online and Offline Media Planning

RESTON, Va., June 10, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the addition of Acxiom’s PersonicX segments to the comScore Segment Metrix service. This powerful new offering is targeted at advertising agencies and marketers seeking higher performing online media plans. Using comScore Segment Metrix, media planners can reach specific lifestage segments with an optimized buy across thousands of offline and online publishers.

“This helps us really optimize our online media spend because, with this new capability, we know which sites have the highest traffic from our clients’ core PersonicX lifestage targets,” said Ted Washburne, Director of Business Intelligence, OMD. “Plus, now we can synchronize two media channels at once because we can buy impressions of those PersonicX clusters online and direct mail lists of those same clusters through Acxiom. Feeding these data into our analytics for our clients opens up whole new areas for us, such as evaluating the offline sales lifts of multimedia campaigns at a cluster level.”

PersonicX Segments Enable Advertisers to Optimize Media Spend
PersonicX is a household-level segmentation system developed by Acxiom and used by marketers that groups consumers into 70 different lifestage-based segments based on several demographic variables. For example,
the “Trucks & Trailers” segment in the table below represents people between the ages of 30-45, either married or single with no children, who either own or rent, have annual household incomes of less than $100,000, and live in rural areas.

Predictive of U.S. consumer behaviors, media preferences, shopping patterns, and financial needs, marketers rely on Acxiom’s PersonicX to target more specific segments in an offline environment than is possible using simple age breaks. comScore Segment Metrix – PersonicX now enables marketers to reach these targeted segments via online as well as offline media, helping marketers better hone their messaging strategy, value proposition, and media placement.

“This powerful offering is a must-have tool for any media buyer looking to achieve a better return on marketing investment,” said Tim Suther, Acxiom senior vice president for digital marketing services. “The unparalleled insight into the interests of various lifestage interests created as a result of this partnership will allow marketers to generate enhanced planning strategies driven by improved segmentation and better execution by using targeting approaches that accurately align their online and offline marketing efforts.”

Consider, as an example, visitors to the Web sites for home improvement retailers Lowe’s and Home Depot. Although these direct competitors have very similar product offerings, the lifestyle makeup of their online customer bases are markedly different. The following analysis shows the top five PersonicX lifestyle segments based on their relative consumption of pages at each of the sites:

Top 5 PersonicX Lifestage Segments for Lowes.com and HomeDepot.com Visitors Ranked by Page View Index* April 2008

Total U.S. – Home/Work/University Locations
Source: comScore Segment Metrix – PersonicX
Lowes.com       PV Index             HomeDepot.com       PV Index
Trucks & Trailers       320       Apple Pie Families       352
Country Ways       229       Collegiate Crowd       244
Humble Homes       217       Solo and Stable       182
The Great Outdoors       212       Country Ways       160
Young Workboots       209       Country Single       149
*Page View Index = average page views by segment/average page views for total Internet x 100; Index of 100 represents parity

Of the top five segments for each site, there is only one segment of overlap – Country Ways. If Lowe’s or Home Depot identified this as a key consumer target segment, comScore Segment Metrix – PersonicX would allow them to determine where to market to these consumers online. The following profile demonstrates which ad-supported sites have the highest concentrations of visitors from the Country Ways segment:

Top 10 Ad Focus* Sites with Highest Concentration of PersonicX ‘Country Ways’ Visitors
April 2008
Total U.S. – Home/Work/University Locations
Source: comScore Segment Metrix – PersonicX
PersonicX ‘Country Ways’ Visitors as a Percentage of Total Site Visitors            Index to Total Internet Population
Total Internet: ‘Country Ways’ Segment       0.7       100
Marapets.com       9.9       1414
MetaCrawler       5.5       786
DriverGuide.com       5.4       771
Lycos.com Home Page       4.5       643
Self.com       4.2       600
Biography.com       3.1       443
MyHomeIdeas Network       3.0       429
Men.Style .com       2.9       414
Elise.com       2.5       357
CarsDirect.com       2.4       343
*Ad Focus sites are content sites that support online advertising

These sites represent an opportunity to reach the Country Ways segment, as a means of reinforcing an offline marketing message or campaign through the use of online advertising or other online marketing tactics.

“Recent comScore research has shown that 84 percent of the impact of online marketing effort is latent and occurs offline,” said Linda Boland Abraham, comScore executive vice president. “This reality made it clear that marketers needed better tools to synergize their online and offline media planning efforts, and comScore Segment Metrix - PersonicX helps fulfill that need.”

To request more information on comScore Segment Metrix, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (NASDAQ: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.

###

Contact:
Andrea Morrisey
Acxiom Corporation
501-252-0760
Andrea.Morrissey@acxiom.com

Retail giant has seen revenue growth since incorporating tailored, personalized messages into its email communications

LITTLE ROCK, Ark. – June 3, 2008 – Acxiom® Corporation (Nasdaq: ACXM) announced today that specialty beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years.

Acxiom has been working with Sephora since September 2005, providing the technology platform and digital marketing services that power Sephora’s integrated digital marketing communications to millions of e-mail subscribers and loyalty program members, Beauty Insiders. Since it first began working with Acxiom, Sephora has experienced significant lift in its online sales as a direct result of its tailored, interactive communications campaigns.

"Acxiom has proven themselves as an integral extension of our marketing team by helping Sephora communicate with our clients more effectively," said Tiffany Lei, marketing director at Sephora. "We distinguish ourselves with our best-in-class products, leading experts and unique offers. Acxiom’s technology and data enables us to complement the one-on-one store experience by bridging traditional direct marketing principles with the online and email channels that incorporated targeted and relevant content, making it possible to meet the growing needs of our business and client base.”

Acxiom’s proprietary IMPACT technology platform allows Sephora to create personalized email communications for its customers, especially among its growing loyalty program, Beauty Insider. For example, using Acxiom’s dynamic content capabilities, Sephora is able to incorporate more complex rules for segmenting customers based on their beauty profile. The retailer can now tailor product recommendations and special offers based on traits such as eye and hair color, or skin type. One campaign can result in hundreds of unique, personalized variations.

Additionally, Sephora is using Acxiom’s integrated transactional messaging capabilities to create dynamic, feature-rich HTML e-mail communications for shipping confirmations. Prior to implementing the Acxiom platform, these transactional communications were sent as plain text messages, leaving little room for branding, upsell or cross sell opportunities, or reporting capabilities to measure Sephora’s return on investment.

"At Acxiom we strive to help our client’s digital marketing and advertising perform better," said Tim Suther, Acxiom senior vice president, digital marketing services. "By uniquely combining interactive marketing prowess and proprietary technology, we helped Sephora achieve a unique and compelling dialog with its customers. We are delighted to see the success of their strategy."

About Sephora
Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company’s own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 190 stores in the United States and Canada, and the world’s top beauty website, Sephora.com. Sephora Europe has more than 500 stores within 12 countries and has established 30 locations in China. Thanks to Sephora’s recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America’s largest department stores, the beauty authority is now accessible to more clients than ever before.

About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.
###

Acxiom’s Digital and Direct Marketing Services Recognized as National Industry Leaders

LITTLE ROCK, Ark.—May 20, 2008— Acxiom® Corporation announced today that Acxiom’s digital marketing services for global 2000 enterprises and Acxiom’s direct marketing services were named to Advertising Age’s Top 50 lists in their respective areas as part of the magazine’s 64th annual Agency Report. The list includes rankings of more than 800 advertising, marketing-services and media agencies based on 2007 revenue.

Acxiom’s digital marketing services listed as No. 21 in the rankings of Top U.S. Digital Agencies. Leading the industry standard for multi-channel consumer communication management, Acxiom creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engine optimization and mobile. The company's proprietary IMPACT™ platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing online direct marketing communications.

Acxiom’s direct marketing services listed as No. 42 under Top U.S. Direct Marketing Agencies (listed as “Acxiom Direct Marketing”). A full-service marketing solution offering strategic, analytic, creative and data services, the division works for leading retail banks, investment firms, insurance companies, the travel and entertainment industries as well as other enterprises in various industry sectors nationwide. Acxiom was one of only three newcomers to the direct agencies list for 2007.

“Advertising Age has recognized Acxiom for its success in what this company does best,” said Acxiom CEO and President John Meyer. “Acxiom is in a singular position to maximize information to create results for our clients. We know it’s not only being able to supply the deepest, most innovative data products – it’s also what that data can do, and Acxiom uses its data solutions to maximize marketing performance across multiple industries and applications to support our clients’ ultimate success.”

This recognition comes as part of what seems to be a groundswell of momentum in recent months for Acxiom’s digital marketing services. Fresh from winning an award for a leading technology client campaign at the April ad:tech conference in San Francisco, the group also received a Gold B-to-B Technology award from the MarketingSherpa Email Summit 2008, four Silver ADDY Awards for Interactive Media from the Greater San Francisco Advertising Federation Chapter, and four “Best” awards for client work at the WebAwards Internet Advertising Competition.

The 64th annual Advertising Age Agency Report, published May 5, was produced by the Ad Age DataCenter. The report appeared in Ad Age’s print edition and online at www.AdAge.com.

About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.
###

Cited for strong full-service capabilities and enhanced product capabilities in new report - E-mail Service Provider Market Guide, 2008

Foster City, Calif. – Mar. 3, 2008 – Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com) announced today that Acxiom Digital, Inc., a leading provider of integrated digital marketing solutions for Global 2000 enterprises, has been identified as a “Market Leader” by JupiterResearch in its recent report, “E-mail Service Provider Market Guide, 2008.” As one of seven “full-service” companies selected to participate in the report, the company was further noted for its breadth of product offering, company size and revenue growth.

The JupiterResearch report stated that Acxiom Digital is “known for its full-service capabilities” and further expanded on the strategic fit with marketing organizations who manage deployments that are large and international in their nature. Jupiter noted that Acxiom Digital manages programs in more than 40 countries in 20 languages from offices on three continents (North America, Europe, Asia).

Additionally, the report highlighted the company’s success at helping clients drive campaign success through multi-channel targeting capabilities. Through Acxiom’s acquisition of Kefta in 2007, clients can now manage their user experience from an email through to the website. Programs such as on-site targeting and optimization as well as shopping cart abandonment are available today.

“Our organization is uniquely organized to meet the demanding multi-channel marketing needs of the world’s most complex and sophisticated marketers,” said Kevin H. Johnson, Acxiom Digital leader. “It’s gratifying to be recognized by an independent analyst firm. Even though we are email marketing industry founders in our 10th year, we continue to see impressive client and campaign growth and are excited by the prospect of new product innovations and campaign strategy our clients are building with our service teams, every day”

Among other innovations, Acxiom Digital created the 1:1 sensor that has become an industry standard; pioneered and was the first to implement email sender authentication; and was the first email service provider to integrate campaign management with an advanced analytics platform. The company is now setting the standard for multi-channel consumer communication management: across email, mobile, WAP and the Web.

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and integrated mobile messaging. Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.
###

Six clients scheduled to present case studies, best practices for developing results-driven email marketing campaigns

FOSTER CITY, Calif. – Feb. 25, 2008 – Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com) today announced that Acxiom Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, will have six clients speaking at the third annual Marketing Sherpa E-mail Summit in Miami on Feb. 24-26, 2008.

The presenters, which include executives from many of the world’s top brands, will offer attendees best practices and case studies on the integrated and personalized digital marketing campaigns which were developed in partnership with Acxiom Digital.

Acxiom Digital’s booth (#38) at the conference will feature email deliverability strategists, deliverability practitioners and tools that will help attendees improve their email marketing campaigns. The company will also highlight solutions and services that help its enterprise clients worldwide to deliver superior campaign execution, deliverability and results.

“We have the great fortune to work with the best brands from around the world, and we’re excited for them to share insights from their email and multi-channel marketing campaigns,” said Kevin H. Johnson, leader of Acxiom Digital. “The Marketing Sherpa event will be a tremendous opportunity for attendees to hear directly from many of the industry’s thought leaders about the best strategies for delivering superior campaign execution, innovative use of cutting-edge functionality, and customer-centric strategies that drive results.”

Client presentations currently scheduled include:

Elias Haslanger, Consumer Email Marketing Manager, Dell. Haslanger will present on “Critical Steps for Addressing Image Blocking” as part of the Advanced Strategies track on Tuesday, Feb. 26 at 11:45 a.m.

Liz Bullock, SMB Email Marketing Manager, Dell. Bullock will be speaking on “Dell Small Business Landing Page Optimization for B-to-B Demand Generation” in the Advanced Strategies track on Monday, Feb. 25, at 1:30 p.m.

Randall Huff, Senior Marketing Manager, Intuit. Huff will present on “Advanced Testing: Targeting and Creative” in the Advanced Strategies track on Monday Feb. 25 at 2:45 p.m.

Samuel Pederson, Senior Program Manager, Global Online Marketing, Sun Microsystems. Pederson’s discussion will center on “Launching and Managing Global B-to-B Campaigns” during the B-to-B track on Tuesday, Feb. 26 at 9:00 a.m.

WHERE: The InterContinental Hotel, Miami
WHEN: February 24-26, 2008
###

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, andmobile messaging. Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.

Digital signature technology ensures legitimacy of email messages, protecting
recipients’ inboxes and enterprise customers’ brand reputations

Foster City, Calif. – Jan. 16, 2008 – Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com) announced today that Acxiom Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, has implemented the DKIM (Domain Keys Identified Mail) email authentication standard on its IMPACT® platform, providing its clients and their customers added protection against email fraud and phishing attacks. The company is one of the first email service providers to implement the DKIM standard and provide the technology to its customers.

DKIM, which is an open-source standard, employs a cryptographic signature that can be decrypted by a receiving Internet Service Provider (ISP). This enables the ISP to verify the sender of an email and then make a determination of whether that sender is trustworthy. Further, the DKIM "fingerprint" that is placed in each message allows receiving ISP's to verify that the message has not been tampered with due to phishing scams or email fraud. Messages that have been compromised can be flagged accordingly.

“Phishing and other email scams attack companies’ reputations and undermine customer confidence when receiving digital communications from those brands. Implementing the DKIM authentication standard allows Acxiom Digital to better serve our clients by ensuring the legitimacy of their email messages and in turn enabling them to protect their brands and valuable customer relationships,” said Kevin Johnson, leader of Acxiom Digital. “Our commitment to product innovation provides our clients with best-in-class technology and service across all key online delivery channels.”

On behalf of enterprise clients such as the Gap, Hewlett Packard, Marriott and Dell, Acxiom Digital sends emails to millions of consumers worldwide daily.

DKIM combines features of separate authentication technologies originally developed by Yahoo! and Cisco and improves on the anti-forgery and anti-phishing capabilities of the earlier authentication technologies. The specification was officially approved by the Internet Engineering Task Force (IETF) in 2007.

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.

SAN MATEO, Calif.--Acxiom® Corporation (Nasdaq: ACXM; www.acxiom.com) today announced that it has acquired Kefta, the leader in real-time, dynamic personalization solutions for the Internet. Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation's business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises. The acquisition bolsters Acxiom Digital's ability to integrate one-to-one, personalized communications across digital channels. Terms of the transaction were not disclosed.

Kefta's dynamic targeting solution delivers timely, relevant content to website visitors based on their unique online behavior and individual characteristics, thereby helping marketers boost response, revenues and customer loyalty. By recognizing and responding to the different needs of customers online, Kefta helps marketers deliver relevant and personalized marketing messages in real time on websites, search engines, banners and e-mails.

"Today most marketing campaigns are managed as discrete communications that fail to reflect and enhance the complete customer experience with a company," said Kevin Johnson, leader of Acxiom Digital. "Kefta and Acxiom together will finally enable clients to capture the full potential of their digital marketing campaigns through comprehensive personalization and integration across marketing channels. Kefta has spent the past seven years developing a powerful yet easy-to-implement solution that personalizes the customer experience from the very first interaction. No other personalization company can match Kefta's proven ability to drive measurable results."

"We are extremely pleased to bring our industry-leading personalization solution together with Acxiom, a recognized leader in consumer data, data integration and integrated digital marketing solutions," said Kefta CEO Philippe Suchet. "Combined, we will expand the reach and deepen the impact of personalization for marketers, from search to websites to e-mail and beyond. This step moves us years ahead in the achievement of our vision for end-to-end online personalization."

Clients already see the logic of the acquisition and the power of Acxiom's new offering. "The combination of Acxiom and Kefta creates a bolt of lightning that will strike the personalization industry," said Dr. Patrick Byrne, CEO of Overstock. "Kefta already helps keep us on the leading edge of customer personalization. The ability to integrate search engine, website and e-mail marketing communications and to power them with Acxiom data will help us drive even higher levels of customer satisfaction and financial results."

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM; www.acxiom.com) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China.

Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005.

About Kefta
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior - immediately boosting conversion, revenues and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of website visitors, delivering relevant and personalized marketing messages in real time on websites, banners, pop-up windows and e-mails. Kefta's Dynamic Targeting solution is rapidly implemented, results are immediate and ongoing maintenance is minimal. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit http://www.kefta.com.

Contact:
Acxiom
Priti Khare, 650-372-2168
priti.khare@acxiom.com

SAN MATEO, Calif. -- Acxiom® Corporation (Nasdaq: ACXM - News; www.acxiom.com), a leading provider of integrated digital marketing solutions, today announced 95 percent of Acxiom Digital client e-mail reaches customers' inboxes, compared to an industry average of 75.6 percent. This finding comes from new benchmark research conducted by Pivotal Veracity, the top ranked independent e-mail delivery auditing and optimization company for large enterprises.

Only 3.8 percent of Acxiom Digital's clients' e-mails were reported missing compared with an industry average of approximately 20 percent. About one percent of Acxiom Digital's clients' e-mails ended up in the bulk e-mail box, compared to 4.3 percent for the rest of the industry.

Deirdre Baird, president & CEO of Pivotal Veracity, said Acxiom's results were exceptional and a credit to the company's dedicated deliverability team.

"A 95 percent deliverability rate, nearly 20 points higher than the industry average, is a remarkable achievement and a testament to the investment Acxiom Digital has made in the area of deliverability," she said.

Acxiom Digital leader Kevin Johnson said Acxiom clients across all sectors, including travel, financial services, telecommunications and retail, are benefiting financially from these high deliverability rates.

"Acxiom Digital can add millions of dollars to almost any client's results through our deliverability advantage. To generate a response, an e-mail must reach the customer's inbox, and each failure costs real money," Johnson said. "We believe we have the best deliverability team in the industry and one of the best reputations among ISPs, thanks to our blue chip client base and our stringent sending practices."

Acxiom Digital's comprehensive deliverability technology platform includes sender authentication, content evaluation, blacklist monitoring and import hygiene to ensure opt-in e-mails make it to the inboxes of customers who requested them.

About Acxiom Digital

Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation

Acxiom Corporation (Nasdaq: ACXM - News) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.

About Pivotal Veracity

Founded in 2003, Pivotal Veracity is an independent e-mail delivery auditing and management company that enables permission-based e-mail marketers to improve their e-mail delivery. The Company's technology helps direct marketers and their chosen deployment vendors analyze their e-mail campaigns and drastically improve inbox placement. Pivotal Veracity's customers are Fortune 1000 marketers. The Company also partners with leading direct marketing providers including Eclipse Direct Marketing, BlueHornet Networks and Exact Target.

Leading Digital Marketing Firm Recognized in National Awards
For Transactional Messaging Work with Sephora

San Mateo, CA – February 6, 2007 – Acxiom® Corporation, a leading provider of integrated digital marketing solutions for Global 2000 enterprises through its Acxiom Digital business unit, today announced it has been awarded the prestigious Bronze Spotlight award by the League of American Communications Professionals (LACP) in the category of print, e-mail and web communications.

This year Acxiom Digital submitted a "welcome e-mail" for Sephora, the leading retail beauty chain, which proved to be a success with judges – gaining a score of 91 out of a possible 97.

With the help of Acxiom Digital’s technology, Sephora was able to turn a plain, text-based e-mail into a compelling visual representation of the Sephora brand. Sophisticated personalization touches went far beyond inserting the correct name in the salutation and included different graphical images and dynamic content based on the customer profile of each recipient.

More than 900 entries were received for the 2006 Spotlight Awards, comprising communications materials from seven different countries.

"Acxiom Digital’s entry, Sephora Welcome E-mail, proved to be remarkable in light of the tremendous competition," said Christine Kennedy, LACP managing director. "We found the level of creativity exhibited to be superb, supported by excellent message clarity.

"Our belief is that the target audience will find the level of relevance to be excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message," Kennedy added.

Kevin H. Johnson, who leads Acxiom Digital, said the award confirms the company’s unique combination of capabilities. "We combine world-class agency services with enterprise-class technology uniquely capable of converting low-performance confirmation e-mails into high-performance, highly personalized service and marketing communications," Johnson stated. "It’s an honor to be recognized for our work."

About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.

About LACP

Established in 2001, League of American Communications Professionals LLC (LACP) is an independent organization that encourages excellence in the practice of communications for all organizations from corporations, small businesses, non-profit organizations, educational institutions and government entities. LACP is broken up into divisions for support, research, membership and awards.

DISCLAIMER: The information contained in this item was current as of the date of original publication, but may not still be current. Some of the information may have been "forward-looking" based upon then current expectations, forecasts, and assumptions that involved risks and uncertainties that could cause actual outcomes and results to differ materially. We disclaim any intention or obligation to update or revise this information (including any forward-looking information), whether as a result of new information, future events, or otherwise.

In the group surveyed, the results concluded that:

94 percent have received an email solicitation.
30 percent reported that the solicitation prompted them to respond.
30 percent reported that the solicitation prompted them to purchase.
74 percent viewed email from companies they do business with as valuable.
17 percent viewed emails from companies they do not do business with as valuable.
61 percent identified timing of the email as an important factor in their desire to respond.
60 percent reported that compelling offers and discounts were an important factor in their desire to respond.
55 percent reported that email targeted to their specific interests, lifestyle or preference was important to them.
On average, 23 percent reported that personalization and graphic design were important to them.

"Savvy consumers have come to rely on e-mail marketing communications as a resource to help them get the best deals possible," said Kevin Johnson, president of Acxiom Digital. "Likewise, retailers have established e-mail marketing as an efficient and productive way to build and retain a loyal customer base and increase revenue by communicating with consumers in a meaningful way. This poll demonstrates that e-mail marketing has evolved over the years to bring more value to consumers while proving to be a more effective medium for retailers than ever before."

About the Survey

This survey was conducted online by Harris Interactive on behalf of Acxiom between September 25 and 27, 2006, among 2,541 U.S. adults 18 years of age or older. Figures for region, age within gender, education, household income and race/ethnicity were weighted where necessary to bring them into line with their actual proportions in the population. Data were also weighted to be representative of the population of online adults on the basis of Internet usage (hours per week) and connection type.

With a pure probability sample of 2,541, one could say with a ninety-five percent probability that the overall results would have a sampling error of 3 percentage points. The sampling error for the sub-samples of online adults who have received e-mail communications from companies (n=2,430) and online adults who have purchased a good or service as a result of an e-mail communication from a company (n=909) is higher and varies. However that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

About Acxiom Digital

Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation

Acxiom Corporation (NASDAQ:ACXM - News) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.

About Harris Interactive

Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation. More information about Harris Interactive may be obtained at www.harrisinteractive.com. To become a member of the Harris Poll Online and be invited to participate in online surveys, register at http://go.hpolsurveys.com/PR.

® Trademarks are property of their respective owners

SAN MATEO, Calif. - June 1, 2006 - Acxiom® Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, today announced it was named 17th on Advertising Age Magazine's list of top 50 interactive agencies. The list, issued in April, was compiled based on companies' annual US revenues from their interactive business.

"We are delighted to be named to this prestigious list of the country's leading interactive agencies," said Kevin H. Johnson, who heads Acxiom Digital. "Over the past three years, we have maintained a leadership position in the e-mail marketing business and made significant inroads into other digital marketing channels including search engine marketing, corporate blogging and microsite marketing. It is gratifying to receive recognition for our ability to drive impressive multichannel results for some of the world’s leading marketers."

Further enhancing its credentials as one of the nation’s leading interactive agencies, Acxiom Digital announced the appointment of two new creative directors, Alex Hendler and Steven Gianakouros. Hendler, a 20-year industry veteran who was most recently a vice-president/group creative director at Modem Media, will lead Acxiom Digital’s creative team based in California. Gianakouros, who has more than a decade’s experience in creative direction, identity and brand development, and web design and development, will head the company’s creative team based in New York.

“We are excited to welcome Alex and Steven to the Acxiom Digital team,” said Johnson. “Their extensive experience in designing and producing groundbreaking communications for leading global brands will be a tremendous asset to Acxiom Digital as we continue to create programs to make every communication count.”

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation
Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Media Contact:
Jonathan Portis
Acxiom Public Relations
501-252-6284
PR@acxiom.com
GACXM

Acxiom Digital Is Poised to Lead the Next Evolution of Digital Marketing

CHICAGO – April 20, 2006 – Today at MarketingSherpa's Email Marketing Summit 2006, Acxiom® Corporation announced that Digital Impact will now be known as Acxiom Digital. This change in name represents the successful integration of email marketer Digital Impact and its search engine marketing business, MarketLeap, with Acxiom Corporation following last year's acquisition of Digital Impact, Inc. by Acxiom. The company also announced that Kevin H. Johnson, former vice president of products and marketing for Digital Impact will lead Acxiom Digital. William Park, former CEO of Digital Impact, now oversees Acxiom's InfoBase® data business, Acxiom Direct, and Acxiom Digital.

Acxiom Digital's ability to deliver highly targeted, relevant communications on behalf of enterprise marketers is enhanced by Acxiom's world-class data and data services. Acxiom Digital has already added multiple clients across several industries, including transportation, technology, publishing, retail, and financial services. Specific new clients include leading eyewear manufacturer and retailer Luxottica, and leading consumer and business credit management company TrueCredit.

"With the integration of Digital Impact's superior offerings and Acxiom's customer and information management solutions, it was clear that our venture needed a fresh identity to reflect the success of our integration and future direction," said Johnson. "The name Acxiom Digital reflects the positive impact of Acxiom's data and database services on our digital marketing business as well as our ability to expand Acxiom's digital marketing capabilities."

Acxiom Digital will continue to serve as a technology, services and creative partner for all aspects of client digital marketing programs – including personalized email, targeted websites, web advertisements, search engines, RSS and digital direct mail. The Acxiom Digital vision is to "make every communication count," Johnson added. "Acxiom data products like Personicx® will help clients create even better targeted and more relevant messages that generate higher response, and Acxiom customer recognition products like AbiliTec® will help clients measure that response across multiple points of purchase."

Acxiom also announced the expansion of Acxiom Digital's offerings to include broader customer acquisition services. Specifically, Acxiom Digital will apply its search engine and website marketing capabilities to creating a series of high quality prospect acquisition websites. These topic-specific sites will be resources for purchase information and will capture high quality business leads for resale. Acxiom Digital's initial focus is the education industry, and its first website is www.healthcareers.net. Acxiom Digital will next expand to other topics and verticals.

About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.

About Acxiom Corporation
Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com.

Media Contact:
Jonathan Portis
501-342-6284
PR@acxiom.com
GACXM

Acxiom, AbiliTec, InfoBase and Personicx are registered trademarks of Acxiom Corporation

Acxiom Digital, an Acxiom Company, Named a Leader in Latest Report on Email Marketing Service Providers by Leading Independent Research Firm

Company Receives Industry's Highest Score for Services and Is Positioned as a Fit for Enterprise Marketers with Advanced Email Marketing Needs

Digital Impact, now named Acxiom Digital, a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced that it has been named a "leader" among email service providers in Forrester Research's annual ranking of email marketing service providers ("Leader" is Forrester's highest category). The report entitled "The Forrester Wave: Email Marketing Service Providers, Q4 2005," selected 9 email service providers from an initial field of 41 based on revenue, features and market presence, and then ranked providers across 75 different criteria.

Digital Impact was evaluated as a full-service agency most appropriate for marketers with advanced email marketing needs and scored well across categories. The company was the leader in the services category and also received leading scores for its strong market presence and experienced management team. Emphasizing Digital Impact's leadership position, the report states, "Digital Impact excels with enterprise clients who want to outsource their email programs."

"Digital Impact has been committed to serving the complex marketing needs of enterprise marketers looking to drive compelling results through their email marketing programs, and we are glad that the Forrester Wave Report validates our leadership position," said Kevin Johnson, General Manager of Digital Impact. "Digital Impact and our parent Acxiom are an obvious first choice for companies that wish to leverage the strategic and analytic services, deliverability and campaign management capabilities of an experienced marketing services provider."

Report Methodology: The report selected 9 email marketing service providers from an initial group of 41 based on their revenue, features, and market presence. The 9 were then evaluated against 75 different criteria based on technology demonstrations, review of supporting documentation and in-depth interviews with key executives and reference customers. The criteria were rolled up into three high level categories including current offering (breadth of offering, functionality, technology platform and services), strategy (strength of management team, executive vision, product roadmap, vertical strategy, and cost) and Market Presence (defined as financial viability, internal resources, customers and partners). Each provider was then ranked, in decreasing order of performance, as a Leader, Strong Performer, Contender, or Risky Bet.

About Acxiom Digital
Acxiom Digital, and Acxiom Company, is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. For more information, visit www.acxiomdigital.com.

Contact:
Text 100 Public Relations
Kerry Hall – 415.593.8462 or Katy Dormer – 415.593.8459
acxiomdigital@text100.com

Digital Impact Launches Transactional Email
Breakthrough Email Service Enables Marketers to Transform Transactional Emails into Powerful Marketing Channel and Revenue Stream

SAN MATEO, Calif. – (BUSINESS WIRE) – April 27, 2005 – Digital Impact (Nasdaq:DIGI - News), a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced the availability of Transactional Email (or Message Effect), a new email service that releases the previously untapped potential of transactional email. Digital Impact's Message Effect enables marketers to transform their currently mundane purchase confirmations, shipping notifications and other service emails into high performing customer communications that reinforce brand value, increase sales, and improve customer service.

"At Digital Impact we are continuously working to create solutions and services that will help marketers provide an integrated, high value customer experience," said William Park, chairman and CEO of Digital Impact. "Launching Message Effect reflects our commitment to deliver innovative, industry-leading solutions that help marketers communicate with their customers throughout the entire lifecycle."

The great power of transactional emails derives from their importance. Recipients value the information they provide and actively anticipate their arrival. Once they arrive, customers open and read them to confirm purchase information, check shipping dates, find customer service information, etc. Transactional emails are among the last to be deleted by customers and are often re-read multiple times.

Until Message Effect, however, it was very difficult for companies to maximize the value of their transactional messages. Most are sent from cumbersome 'legacy' ecommerce systems in plain text, with no branding, minimal tracking and reporting, and no related customer-specific offers or information. Digital Impact's Message Effect converts plain text to vibrant HTML, inserts customer-specific information and offers, and provides full tracking and reporting. Perhaps more important, the system requires no major changes to a company's existing infrastructure, no storage or replication of confidential information and can be implemented quickly and easily by client IT departments.

For more information about Message Effect visit http://www.acxiomdigital.com/technologies/transactional.asp.

About Acxiom Digital
Acxiom Digital, and Acxiom Company, is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. For more information, visit www.acxiomdigital.com.

Contact:
Text 100 Public Relations
Kerry Hall – 415.593.8462 or Katy Dormer – 415.593.8459
acxiomdigital@text100.com